mobile medical alert
“The approach that a Ring or SimpliSafe and a host of others have taken is they have found out what the salient needs are with respect to consumers on security . and done a good job of making products appealing. I think the traditional security companies can take a page out of these direct to consumer companies and market the product based on what people are dying to do, which is protect homes and families and alleviate problems. Traditional security companies would be well served to follow suit in their marketing and ad campaigns. ”One thing many in the industry do caution about, however, is not to let the medium swallow the message. “There are a lot of things the industry is starting to focus on as enhancement to the core offerings; but it is important not to get caught up in buzzwords or even the technology itself, but what it enables the customer to do,” says Greg Blackett, senior product manager, Tyco Security Products, Toronto, Canada. “It is still very early days. The end goal is to enhance the existing products and make them
more intelligent and help the customer reduce false alarms and bring their total security experience to the next level. But Inder Reddy, Honeywell Security and Fire, says there are actually two schools of thought on where monitoring may be headed. “Some customers have absolutely said ‘We want to leverage our expertise so we are
going to get out of the monitoring business and focus on customer service. ’ But as software becomes more and more the way to do things, you could make the case that SaaS types of services are much more scalable and you don’t need to be so large to have economies of scale.
The novel 1984 was authored by a liberal and objective socialist not long after the Second World War had ended. The book discusses a future in a totalitarian state where people’s thoughts and behaviors are minutely monitored, interpreted as indicating party alliance or party misalliance and controlled to increase or decrease them depending on the valence. The entire novel was based on a “what if” questions, specifically what if Bitiain had lost the war. Orwell found himself wondering what Britain might have looked like if it fell under the rule of either one of the totalitarian powers that dominated the mid 20th century. From that basic question, 1984 was created. Orwell presents a dark, unfulfilling, over politicized society, which is deemed tolerable for the safety it provides. From the beginning however, Orwell presents the protagonist as having a passionate individual side that calls to revolt, despite being somewhat pitiful in the opening scenes. While the ear 1984 has come and gone long ago, the disturbing yet strangely prophetic vision George Orwell presented in 1949 continues to be timelier with each passing decade. The novel 1984 remains the great classic of "negative utopia" which all subsequent dystopian novels were modeled on. As one of the first of its kind it in a time when many authors were focusing on the hopeful images of utopias, this view into how terribly wrong things can go for a society run by a government who not just alters peoples every behavior through reward very little of it and the threat of punishment but even alters their thoughts by changing the past through rewriting documents and thus history. The book is stunningly original and troubling novel that creates an imaginary world that is entirely convincing, from the first sentence to the last four words.